From the Optix team
Notes on audits, written to be useful.
Practical, opinionated writing on technical SEO, AI-search readiness, backlink toxicity, and UAE/India compliance — the things a real audit turns up.
Compliance
UAE PDPL for websites: the checklist global audit tools skip
What the UAE Personal Data Protection Law actually requires from a website — cookie consent, a privacy policy that enumerates data-subject rights, retention, and cross-border disclosure.
2 Jul 2026 6 min
AI searchAI-search readiness in 2026: is your site visible to ChatGPT and Google AI?
SGE, AI Overviews, and LLM crawlers changed what ‘findable’ means. Here's what an AI-search readiness score measures — and how to move it.
1 Jul 2026 5 min
BacklinksToxic backlinks explained: how a Fiverr link campaign can cost you 77% of your traffic
PBNs, shared-IP link farms, and over-optimised anchors — what a link-spam penalty looks like, how to detect it, and how to build a disavow file.
30 Jun 2026 7 min